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Hitchhiking from eastern Ecuador to the indigenous market town of Otavalo north of Quito last week, my friend Amelia and I observed a sizable concentration of greenhouses in a section of Pichincha province. Accompanying the greenhouses was a sizable concentration of roadside advertisements for what appeared to be a less than indigenous company called Israriego, in which the “riego” portion of the term signified irrigation.
Further investigation into the company’s roots was not for the moment feasible, as Amelia and I were in the tenth hour of an 11-hour hitchhiking journey that had begun with a 2-hour stint in the back of a pickup truck in the rain and had additionally coincided with a state of severe hangover.